Global Communications Alliance Statement on the Ukraine War
The Global Communications Alliance is shocked and deeply saddened by the ongoing conflict in Ukraine. A senseless and brutal war in Europe that we condemn. The war shatters everything the international community holds dear: self-determination, peace, and freedom. The GCA stands for international co-operation, exchange, understanding, and learning from one another. Our thoughts are with […]
Credo Advisory Features in Princeton University Study
Credo Advisory, a leading African strategic and development communications firm, has featured in a January 2022 Princeton University Study titled All Aboard: Nigeria’s Federal Government Streamlines Pandemic Response Coordination, January – November 2020. The United Nations Development Programme Crisis Bureau supported the case study as part of a series on centre-of-government coordination of the pandemic […]
Credo Advisory Joins Global Communications Alliance (GCA)
On December 9, 2021, Credo Advisory, a development and strategic communications firm based in Nigeria, joined the Global Communications Alliance (GCA) as the first female-led communications firm in West Africa. (PSRP). Credo provides a full suite of communications services to its clients, including public relations, media relations, government relations, advocacy, crisis communications, development communications, digital […]
Beyond the Beat
“Music cuts across geographic boundaries, languages, and demographics. It influences a broad group of people than any other cultural product and has helped unite generations of activists.”
Graphic Design
“Acting as an element for mass media, graphic design aids the promulgation of important information and when used appropriately can reach a wider audience faster.”
Campaigning with Data
“In the context of public communications, surveys are tools for understanding public opinion and perception of a target population.”
Credocast – Explainer Videos: Inform, Educate and Communicate
“According to experts, the human brain processes visuals 60000 times faster than text and retains 80% of what it sees.”
Break the Silence
“Sexual violence survivors can be encouraged to speak up more with the right information.”
Communicating Energy Subsidy Removal
“Public communication approaches adopted for subsidy reform can have significant political and economic consequences.”
Flattening the Curve
“If citizens are aware of the dangers of the pandemic and preventive actions to take, the spread is better controlled which leads to flattening the rate of infection curve.”
