For millions around the world, football is more than just a sport, it’s a culture that unites people across borders. But while it inspires connection, the game is plagued by racism, misogyny, and exclusion. In the UK, where the echoes of colonialism and racial inequality persist, these issues come sharply into focus. Amid this landscape, a powerful movement is emerging from activists like Amna Abdullatif.
In this episode of Credo Voices, Amna—a community psychologist and advocate for social justice, shares the story behind The Three Hijabis, a bold movement she co-founded with Shaista Aziz and Huda Jawad. Together, these visibly Muslim women are challenging racism and gendered Islamophobia in football and beyond, using storytelling, advocacy, and grassroots organising to push for systemic change.
Their journey began unexpectedly. During a reunion after the COVID-19 lockdown, Shaista tweeted, “Three Hijabis walked into a bar to watch England crush Ukraine 4-0.” The post went viral, resonating with thousands who saw themselves in that moment of visibility and joy. But after the Euro 2021 final—when three young Black players were targeted with racist abuse—the trio sprang into action.
They launched a petition calling on the UK government and the Football Association to take real steps against racism in football. Over 1.2 million people signed, turning a moment of outrage into a movement for accountability and reform. What began as a tweet became a national conversation about justice, belonging, and the power of collective voice.
By centering their lived experiences, Amna, Shaista, and Huda are reshaping football culture and showing what inclusive leadership looks like. Their work directly contributes to the UN’s Sustainable Development Goals, particularly SDG 5: Gender Equality and SDG 10: Reduced Inequalities.
“Amna and the Three Hijabis are doing more than challenging discrimination in football says Founder of Credo Advisory, Awele Okigbo—they’re shifting the culture. Their work is a powerful example of how grassroots leadership can advance gender equality and reduce systemic inequalities.”
Listen to the full episode on Spotify and visit our website for more information. To learn more about Amna and her work, follow her on LinkedIn and X and visit The Three Hijabis website.
New episodes of Credo Voices are released monthly on Spotify, Apple Podcasts, and YouTube as part of Credo Advisory’s commitment to advancing the Sustainable Development Goals and fostering a global community of change-makers.