- Season 2 | Episode 06
Stats to Stories | SDG 2&5
Sarah amplifies stories to shape better outcomes. Through Folktale’s ethical, community-led video storytelling, she transforms lived experiences into structured insights, helping organizations measure impact and drive meaningful, people-centered change, even in offline and hard-to-reach settings.
Episode Introduction
Credo Voices, the podcast where we bring you inspiring stories of ordinary people doing extraordinary things. I’m your host, Awele Okigbo, the CEO of Credo Advisory. In a world where data drives decisions, impact measurement often reduces human experiences to numbers. But what if stories could change that? 24 hours after a presentation, 65% of the participants can recall a story, only 5% can recall statistics. It emphasizes the importance of storytelling when you want to convey an idea. According to the UN Office for the Coordination of Humanitarian Affairs, OCHA, over 305 million people will require humanitarian aid by 2025.
With billions invested in relief and development, the question remains, how do we truly measure impact? On this episode of Credo Voices, we meet Sarah Mach, co-founder and CEO of Folktale, a groundbreaking technology platform redefining impact measurement through storytelling. Created during COVID-19, Folktale empowers communities to document their own experiences, giving organizations qualitative insights that complement traditional data. By advancing SDG 10, reduced inequalities, and SDG 17, Partnerships for the goals. Folktale is proving that every story matters
Storyteller | Innovator | Advocate
Sarah Mak is the co-founder and CEO of Folktale, a purpose-driven technology platform transforming how organizations measure, evaluate, and communicate impact through authentic video storytelling. With a background in public health, psychology, and international development, Sarah has worked with the World Health Organization and led fieldwork across the Asia-Pacific, including malaria prevention in the Solomon Islands and Vanuatu.
Combining her expertise in global development with award-winning storytelling, Sarah has produced hundreds of hours of factual content for national and global brands—bridging creativity, systems thinking, and social impact.
Beyond Folktale, she co-founded TheStoryBoxes, a human-centered storytelling agency, and Poplabs, a creative incubator for mission-driven ventures.
A recognized speaker on storytelling, female leadership in tech, and purpose-driven innovation, Sarah is driven by the belief that “a single story is never enough.” Her work centers on amplifying diverse narratives to surface lived experiences, foster empathy, and inspire meaningful change.
Through Folktale, Sarah is building a future where community voices shape development outcomes, connecting organizations and communities through shared stories, belonging, and transformative insight.
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