Elevating Leadership
Credo Advisory supported EHA Clinics through a major leadership transition, delivering strategic communications for the announcement and positioning of its new CEO. The transition presented an opportunity to reinforce the organization’s credibility, refocus its messaging, and showcase visionary leadership within Africa’s evolving healthcare sector.
Strategy & Execution
Credo designed and implemented a holistic CEO announcement strategy, encompassing message framing, visibility initiatives, content creation, press relations, and multi-platform storytelling. Activities included the creation of a CEO introduction video, a comprehensive press toolkit, and a three-part blog series detailing her leadership philosophy. High-profile press events and interviews complemented digital content designed to communicate continuity and innovation. Additionally, Credo supports the CEO’s ongoing thought leadership through curated speaking engagements, social media management, and executive content development.
Outcome
The campaign successfully positioned EHA Clinic’s new CEO as a leading voice in healthcare innovation. It generated broad media coverage, social media engagement growth and stakeholder confidence, while reinforcing EHA Clinics’ brand as a trusted, forward-looking health institution centered on equity and impact.
