At Credo, we help organisations develop and narrate their stories. Whether grassroots initiative, industry activity, government mandate, or a national agenda, we assist clients in telling their stories to raise awareness, build trust, change minds, and, ultimately, influence behaviour.

We develop organic engagement strategies based on in-depth research and 360-degree consultation. Furthermore, we implement initiatives that align with the sustainable development goals to encourage behaviour change, community participation, and social mobilization. Importantly, Credo abides by the ‘Do No Harm’ principle to ensure development or humanitarian activities do not damage nor harm beneficiary communities.

We have the expertise and relationships to tell our client’s stories. We also leverage the existing fast-paced and rapidly changing news landscape to ensure message delivery and reception. Additionally, we have cultivated strong partnerships with international, national, and regional media outlets to generate news coverage that builds credibility, trust, and awareness. Our insight enables us to leverage the varying roles that both traditional and new media play in public communications. As technology evolves, so does our media relations approach.

Attaining public awareness and support on a particular issue forms the basis of our advocacy work for clients. We provide advocacy support by researching target audiences through qualitative and quantitative approaches via consultation, surveys, and focus groups.
Data analysis and findings are used to develop strategies that will be foundational for advocacy and public campaigns. Our range of support on advocacy includes research, survey analysis, data visualisation, stakeholder mapping and analysis, campaign strategies, and creative development. It also includes community engagement by providing awareness on quality education, affordable and clean energy, industry, innovation, and infrastructural development.

Attaining public awareness and support on a particular issue forms the basis of our advocacy work for clients. We provide advocacy support by effectively researching target audiences through qualitative and quantitative approaches via consultations, surveys, and focus groups.
Data analysis and findings are used to develop an advocacy strategy that will be the foundation of advocacy and public campaign. Our range of support on advocacy include research, survey analysis and data visualisation, stakeholder mapping and analysis, campaign strategies and creative development, community engagements such as providing awareness on quality education, affordable and clean energy, industry, innovation and infrastructure development.

We recognise the role event communications play in creating brand awareness or recognising a critical milestone. At Credo, event communication is at the forefront of our services. We identify the event goals and objectives and develop a planned communications strategy, working closely with the client and resource personnel. We take a 360-degree view of the event, identify communications initiatives, and lead on creating promotional activities. These visual and digital creatives will help promote the event to a target audience through the entire life cycle of the event.

By embedding a Credo consultant or providing immediate assistance, we help clients validate their existing communications protocols, identify gaps, recommend required solutions, and provide monitoring and evaluation services for positive results. Our capacity building includes training on strategic communications, messaging methodologies, media training, best practice communications, and the development of various communications products. Credo’s capacity-building process is a continuous development approach toward implementing sustainable and effective communications methods.

Google receives 3.8 million search queries in one minute, and 350,000 tweets are sent. It is no longer a question of whether organisations should be on social media but how they can distinguish themselves, secure trust, and succeed in this competitive digital ecosystem. As technology evolves, so does Credo’s approach. We understand this changing landscape, and our strategy includes blogs, social networking, and multimedia sharing sites. Organisations need to listen to create valuable content. We help clients develop social media campaigns that foster two-way communication where audience feedback is priority to identifying critical information. We work with our clients to influence conversations that impact their reputation, goals, and value propositions.

We are public affairs veterans with vast experience with the Presidency, National Assembly, regulatory agencies, Ministries, Departments and Agencies (MDAs), and state/local governments of the federal republic of Nigeria. We have nurtured robust relationships with multiple levels of government and public sector operatives. At Credo, our expertise includes advocating in the public sector space and implementing political engagement strategies to help our clients engage with Government. Credo provides political advice and counsel to guide our client’s strategic objectives and decision-making.