Powering up Nigeria
Credo Advisory was contracted by Association of Nigeria Electricity Distributors (ANED) to produce a coffee table photo book that captures the evolution of the electricity distribution sector from 2013-2021. The publication tells the distribution company (DisCo) story by chronicling their operations post-privatisation while also disclosing their achievements and milestones. Importantly, the ‘DisCo Story’ also included the historical context that formed the basis of the Nigerian Electricity Supply Industry and a deep-dive into the power sector challenges.
Strategy & Execution
Our consultants worked closely with ANED Management and DisCo representatives to develop the landmark publication (Powering Up Nigeria) through material and information gathering, research, data analysis, photographs, and other milestone highlights. Execution included:
- Consultations with the ANED Communications team and Management to conceptualize the book, determine core objectives and messaging priorities and as well as determine the protocols for content and data collation and submission.
- Conducted qualitative and quantitative research which included in-depth interviews with past and present power sector operators in both private and public sector, research historical documents, policy papers, news media coverage, etc.
- Collation of data, photographs, and testimonials from ten Nigerian Distribution Companies. Conducted publication review sessions and presentations to communications representatives from ANED and the ten DisCos.
- Editorial, copyrighting, designing the book draft and establishing a consistent layout, formatting, and developing supporting graphics.
Outcome
- After a period of 18 months, Credo consultants produced a high-quality 360+ page photo book that reveals a complex electricity supply sub-sector.
- Powering Up Nigeria comprehensively captures the transformation of electricity distribution since the November 1, 2013, privatization.
- The international standard publication sets the context of the Nigerian Electricity Supply Industry, explaining the generation, distribution and transmission challenges, the promise of the privatization and role of the DisCos in the way forward, strategic reform initiatives undertaken by DisCos, the role of data in measuring performance, extensive supporting photography, testimonials from various public and private sector stakeholder and much more.
- At the end of the book, each distribution company has been profiled with their operational activities and milestones highlighted for greater insight into how they are working to bring electricity to Nigerian homes and businesses despite the challenges that pre-exist them and continue to exist today.
