Investing in Women
Credo Advisory provides communication advisory and digital and brand communication support to eha Impact Ventures (EIV). EIV is a philanthropic investment enterprise that supports high-impact, women-led businesses in Africa. According to World Bank, Impact Investment makes up about 2% of the total assets around the globe, with an even lesser ratio for impact investments focusing on female-founded businesses in Africa. With these realities, Credo Advisory supports this start-up to position itself as a critical player in the global impact investment space.
Strategy & Execution
Social media was a predominant channel used to promote the achievement and activities of eha Impact Ventures. Credo’s embedded communications specialists have launched social media campaigns ranging from business education to spotlighting women founders across Africa. The campaigns situate eha as thought leaders of social investment while promoting the financing of African female entrepreneurs.
Credo consultants also developed robust external communications and social media strategies to support EIV’s 5-year strategic objectives. The plan consists of best-fit communication initiatives to promote public awareness of EIV’s investment services and impact on critical stakeholders. Key tactics were tailored for each social media platform to optimize communications efforts.
Outcome
Our Credo specialists work with our Creative Studio to ensure that tactical messages are deployed effectively. Credo’s graphic and motion designers create digital content like social media flyers and videos to communicate business issues, service offerings, key milestones, and activities for women entrepreneur support.
